This report studies the Augmented and Mixed Reality market, covering market size for segment by type (Hardware, Software, etc.), by application (Consumer Electronics, Healthcare, etc.), by sales channel (Direct Channel, Distribution Channel), by player (ABB, Acer Inc., Apple Inc., Atheer Inc., Blippar, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

This report provides detailed historical analysis of global market for Augmented and Mixed Reality from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Augmented and Mixed Reality market.

Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.

This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.

The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

Leading players of Augmented and Mixed Reality including:
ABB
Acer Inc.
Apple Inc.
Atheer Inc.
Blippar
Catchoom Technologies
DAQRI
Dell Inc.
EON Reality Inc.
Facebook Corporation
Google Inc.
HTC Corporation
Infinity Augmented Reality Inc.
Inglobe Technologies
Intel Corporation
Magic Leap
Marxent Labs LLC
Meta Company
Microsoft Corporation
Niantic Inc.
PTC Corporation
Qualcomm Inc.
Samsung Electronics Co. Ltd.
Seiko Epson Corporation
Sony Corporation
Ubimax GmbH
Upskill
Vuzix Corporation
Wikitude GmbH
Zugara Inc.

Market split by Type, can be divided into:
Hardware
Software
Services

Market split by Application, can be divided into:
Consumer Electronics
Healthcare
Industrial
Automotive
Education

Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel

Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)

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Table of Contents

Chapter 1 Augmented and Mixed Reality Market Overview
1.1 Augmented and Mixed Reality Definition
1.2 Global Augmented and Mixed Reality Market Size Status and Outlook (2016-2030)
1.3 Global Augmented and Mixed Reality Market Size Comparison by Region (2016-2030)
1.4 Global Augmented and Mixed Reality Market Size Comparison by Type (2016-2030)
1.5 Global Augmented and Mixed Reality Market Size Comparison by Application (2016-2030)
1.6 Global Augmented and Mixed Reality Market Size Comparison by Sales Channel (2016-2030)
1.7 Augmented and Mixed Reality Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Augmented and Mixed Reality Market Segment Analysis by Player
2.1 Global Augmented and Mixed Reality Sales and Market Share by Player (2019-2021)
2.2 Global Augmented and Mixed Reality Revenue and Market Share by Player (2019-2021)
2.3 Global Augmented and Mixed Reality Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Augmented and Mixed Reality Market Segment Analysis by Type
3.1 Global Augmented and Mixed Reality Market by Type
3.1.1 Hardware
3.1.2 Software
3.1.3 Services
3.2 Global Augmented and Mixed Reality Sales and Market Share by Type (2016-2021)
3.3 Global Augmented and Mixed Reality Revenue and Market Share by Type (2016-2021)
3.4 Global Augmented and Mixed Reality Average Price by Type (2016-2021)
3.5 Leading Players of Augmented and Mixed Reality by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Augmented and Mixed Reality Market Segment Analysis by Application
4.1 Global Augmented and Mixed Reality Market by Application
4.1.1 Consumer Electronics
4.1.2 Healthcare
4.1.3 Industrial
4.1.4 Automotive
4.1.5 Education
4.2 Global Augmented and Mixed Reality Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Augmented and Mixed Reality by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Augmented and Mixed Reality Market Segment Analysis by Sales Channel
5.1 Global Augmented and Mixed Reality Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Augmented and Mixed Reality Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Augmented and Mixed Reality by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Augmented and Mixed Reality Market Segment Analysis by Region
6.1 Global Augmented and Mixed Reality Market Size and CAGR by Region (2016-2030)
6.2 Global Augmented and Mixed Reality Sales and Market Share by Region (2016-2021)
6.3 Global Augmented and Mixed Reality Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Augmented and Mixed Reality Market Share by Type
6.4.3 North America Augmented and Mixed Reality Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Augmented and Mixed Reality Market Share by Type
6.5.3 Europe Augmented and Mixed Reality Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Augmented and Mixed Reality Market Share by Type
6.6.3 Asia-Pacific Augmented and Mixed Reality Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Augmented and Mixed Reality Market Share by Type
6.7.3 South America Augmented and Mixed Reality Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Augmented and Mixed Reality Market Share by Type
6.8.3 Middle East & Africa Augmented and Mixed Reality Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Augmented and Mixed Reality Players
7.1 ABB
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Acer Inc.
7.3 Apple Inc.
7.4 Atheer Inc.
7.5 Blippar
7.6 Catchoom Technologies
7.7 DAQRI
7.8 Dell Inc.
7.9 EON Reality Inc.
7.10 Facebook Corporation
7.11 Google Inc.
7.12 HTC Corporation
7.13 Infinity Augmented Reality Inc.
7.14 Inglobe Technologies
7.15 Intel Corporation
7.16 Magic Leap
7.17 Marxent Labs LLC
7.18 Meta Company
7.19 Microsoft Corporation
7.20 Niantic Inc.
7.21 PTC Corporation
7.22 Qualcomm Inc.
7.23 Samsung Electronics Co. Ltd.
7.24 Seiko Epson Corporation
7.25 Sony Corporation
7.26 Ubimax GmbH
7.27 Upskill
7.28 Vuzix Corporation
7.29 Wikitude GmbH
7.30 Zugara Inc.
Chapter 8 Upstream and Downstream Analysis of Augmented and Mixed Reality
8.1 Industrial Chain of Augmented and Mixed Reality
8.2 Upstream of Augmented and Mixed Reality
8.3 Downstream of Augmented and Mixed Reality
Chapter 9 Development Trend of Augmented and Mixed Reality (2022-2030)
9.1 Global Augmented and Mixed Reality Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Augmented and Mixed Reality Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Augmented and Mixed Reality Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Augmented and Mixed Reality Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Augmented and Mixed Reality Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification